Refer to the official article: Aju Business Daily (아주경제)
Kai-i Company and Samson Production Sign MOU to Strengthen Oral Health and Marketing Collaboration in Vietnam
Kai-i Company, a South Korea-based smart healthcare solutions provider, and Samson Production, a Korean-founded marketing production company based in Ho Chi Minh City, have signed a Memorandum of Understanding (MOU) to expand their long-term collaboration in Vietnam.
Founded with the vision of “Better value created with data,” Kai-i specializes in data-driven healthcare solutions, combining AI and big data to improve oral health management and educational content. Since 2021, the company has partnered with Samson Production on Denti i Vietnam, a program designed to raise awareness of oral healthcare in the local market.
Samson Production, established in 2020 in Ho Chi Minh City, is known for producing diverse media and marketing content, with strong expertise in oral health communication and creative brand marketing. Over the past three years, the two companies have worked closely in content production.
The newly signed MOU elevates their relationship by focusing on:
✅ Sharing insights into oral health trends and academic knowledge in Vietnam.
✅ Developing marketing strategies and consulting services tailored to the Vietnamese market.
Ms. Song Ji-eun, Head of Business Strategy at Kai-i Company, commented: “Through this MOU, we aim to strengthen our partnership with Samson Production and actively expand Vietnam’s oral healthcare market. We also see this as an opportunity to solidify Kai-i’s position in Vietnam through localized marketing strategies and consulting.”
This MOU marks a strategic milestone for both companies, combining Kai-i’s technological and healthcare expertise with Samson Production’s creative and local market insight to deliver optimized solutions for the fast-growing Vietnamese market.